Strategy & Results

Proven Results through YouTube analytics, A/B Testing, and Workflow optimization

From media ingestion, project setup, to review and posting I implement a proven process.

Streamline Production Workflow
  • Implement a proven system to take chaos out of post production

  • File Hierarchy, Naming Conventions, Consistency

  • Means no lost files, easy changes, no wasted time

Launch with Thumbnail Testing
  • Test 2-3 distinct thumbnails on every video

  • Note results and further refine best practices

  • Increase watch time by up to 77%

Follow up with Title Testing
  • A/B Test Titles for maximum impact

  • Ex: Current Trend Vs. Evergreen

  • Boost Click Through Rate (CTR) by up to 63%